HELP your pet win THE BATTLE against fleas and ticks
I wanted to implement the idea of '' battle '' because fleas and ticks are a problem or something unwanted in pets in general, however, being something so common it is a problem that occurs frequently in pets. dogs and cats. With the phrase "Help your pet win the battle against fleas and ticks" it is presented to the client that there is a problem called fleas and ticks and that this problem is somewhat annoying but has a solution. The metaphorical implementation of the word battle helps to develop the idea of a problem that exists without using the word (problem) explicitly.
To reinforce this idea, I included in the graphic piece a dog wearing a soldier's helmet, which denotes that he is fighting (in this case against fleas and ticks).
This element in the piece helps us to reinforce the idea of battle and helps the client understand who is fighting and who the pet would be fighting.
Finally, there are two more elements in the piece that, although they are smaller in size, are just as important for the whole in general. Within the piece there are also two other elements, the auxiliary text which I consider pertinent since it guides the client to understand what he is being talked about without being deeply understood with the help of games between words such as soldier and shield, is included the battle concept without being repetitive. It is also appropriate to mention the components of the product since we are talking about chemical compounds that must be handled with care. In the lower-left corner is the product display which graphically shows what is being sold (the three legs).
